Comment Management Solutions for WordPress

Who doesn’t love Spam? We’ve consumed cans and cans of this comfort food and we never get tired of it. Unfortunately, spam has become synonymous with what the internet hates the most – especially by bloggers. Too much of it is just pretty hard to ignore.

Comments – Love ’em. Hate ’em.

Admit it. When you started out blogging, you would check your blog everyday to see if someone left you a comment on your post. AND, you were absolutely thrilled when someone actually did. Never mind that it wasn’t from some popular blogger or someone famous. Someone left a comment. Hooray!

Soon after, someone left another comment. And another comment. And another comment. And another comment – this time with a link. More comments. More links. And pretty soon, your dashboard is exploding with millions of comments and links that have nothing to do with your blog post. “Hello world.” just turned into “Hello spam.” Now, you’ve probably realized that more doesn’t exactly mean great. What to do?

Approve. Reply. Delete. Trash.

WordPress has a built-in system that can handle all the basic comment management requirements necessary like approving, replying, deleting, or trashing comments. However, the native WordPress system, albeit simple and easy to use, has its limitations and the more savvy users need more than just the basics. Features like social media integration, media support, public user profiles, or better spam filtering options cause people to turn their heads to third-party solutions especially when comments flood the back end and become challenging to monitor and manage.

Ban-The-Spam Solutions

Why ban the spam? Spam is a global problem and often WordPress comments are the place when bots try to enter bogus content full of links to their sites. Here are some of the blog comment systems and/or plugins you can use on your websites to help you manage those annoying spam comments.

  • WordPress Default Comment System – built-in comment management system that’s simple and easy to use but needs supplemental plugins to ban spam effectively.
    Cost: FREE
  • Akismet – It is an external service for battling spam with a database of known emails, IP addresses, and usernames used for sending spam. This advanced hosted anti-spam service efficiently processes and analyzes masses of data from millions of sites and communities in real time. When a visitor submits a comment, it is checked by Akismet and put in a special Spam folder to be managed by the website admin later on.
    Cost: FREE (Personal, Non-commercial sites/blogs)
    • $5-$50 (For commercial, business, and professional sites / For publishing networks, agencies, hosts, and universities)
  • Disqus – Disqus, Inc. is a blog comment hosting service for web sites and online communities that uses a networked platform. The company’s platform includes various features, such as social integration, social networking, user profiles, spam and moderation tools, analytics, email notifications, and mobile commenting. Features a powerful moderation dashboard and all the filters you’d expect: blacklists, whitelists, spam controls, and word filters.
    Cost: FREE (core version)
  • Livefyre – Livefyre Comments 3 is a comment platform for real-time conversations. Important features include real-time user generated content-publishing, mobile device-friendly, real-time profanity filters that administrators can moderate and flag comments from directly within the stream, or block by IP address and Web Browser, social media and multi media support.
    Cost: FREE (basic version)

Other practical tips to manage spam:

  • Control which comments are automatically published and which ones need to be moderated. WordPress has a built-in provision for this.
  • Tag comments that have more than one link to be manually approved.
  • Create a blacklist and/or white list of frequent commenters.
  • Disable comments on older posts and pages.
  • Install tried and tested WordPress plugins or 3rd-party plugins to beef up your comment management system.
  • Wipe out your spam folder regularly.

Best WordPress Themes 2021

UPDATED April 12, 2021: 2021 is sure to be another great year for WordPress Theme development. Like the millions and millions of people using WordPress, we eagerly await the Themes and Plugins to be released this year, and you can …


WordPress Music Themes April 2014

Music fan sites are a great way to bring together people who have a common interest in a specific musician, a music genre, bands, etc. If you are thinking of putting up a website for that type of audience, here are some of the latest music themes you can check out:

Dubstep – Premium Music WordPress Theme

Dubstep is a WordPress theme for bands, musicians, DJs, clubs and everyone involved in the music or entertainment business. This theme supports every post type that a music & entertainment theme would need such as: intuitive Events Management (ability to set date, time, venue, location, and map coordinates; provision for normal and recurring events, tickets support); Discography Management (ability to share your music with fans using either self hosted audio files using the powerful soundManager2 or embedded sounds from SoundCloud); Artists Management (display an infinite number of favorite artists, colleagues, or band members (their albums, tracks, or playlists) and categorize them easily; Media Management (share videos either self-hosted or from services like Youtube, Vimeo etc. and create endless interactive custom photo galleries from your events using templates or sliders).

SoundBlast – Music Band WordPress Theme

Sound Blast Premium WordPress Theme is a WooCommerce ready theme especially designed for bands and music websites. This easy to modify theme features include: Album + Track Management (options include Now Playing, Download, Play Only, and Buy Now), Slider Management, Event Management, Gallery Management, Sidebar Management, Powerful Theme Options + Page Builder, 2 pre-made color variations.

MusicVent – Premium Music & Event WordPress Theme

MUSICVENT Premium WordPress Theme is a modern, responsive, and a well-thought out HTML5 WordPress Theme for Music & Event related Personalities/Studios. The theme’s clean Lines & minimal design approach truly highlights the artist(s) and the work(s) showcased. Its unique design and streamlined navigation makes it easy for fans, music aficionados, potential producers, talent scouts, etc., to go through the website get the information needed and take the necessary action after. The 6 built-in page templates (Albums, Artists, Events, Gallery, Bloglist, Contact) are organized and give you or users everything that is needed. Transition and animation effects like black and white photos display their full colors when hovered over. It also includes 2 homepage layout options (fullscreen image slider and fullscreen video background) to choose from according to the audience you are targeting.

RockOn – Multipurpose Music WP Theme

RockOn! Premium WordPress Theme is a WooCommerce ready multipurpose music theme for singers, artists, music bands or musical events created using Twitter Bootstrap, with a responsive design which makes it a perfect fit for all devices. This theme includes features such as: Event Management using one of the best event management plugins – WP Event Manager, 100% responsive 3D Layer Slider, Sidebar Managerusing CrunchPress “CP” framework, WooCommerce Shop Catalog Grid OR Full Layout also Masonry (Filterable), and so many other features.

NOISE – Onepage DJs & Band WordPress Theme

NOISE Premium WordPress Theme is a cool, creative and modern theme perfect for musicians, DJs, bands and other music related professionals or businesses. Built with smooth and sleek CSS3 and AJAX animations including a unique spectrum analyzer to help you visualize music automatically on every single track. You can easily manage and display your artists, albums, audios, images, videos, events dates and sell your items (tickets etc.), allow users to rate music, and share instantly on their social networks. It also comes with 2 different players (SimplePlayer widget and Extended Player) to give users control over every single track played.

Music Club – Music/Band/Club/Party WordPress Theme

Music Club Premium WordPress Theme is the best WordPress theme for music, club, party, radio station, bands or even entertainment magazine. It comes with great features for music such as: a floating music player at the bottom of the page, a traditional boxed player for those who prefer something familiar, an Event post type that come with a ticket button with 5 tickets status, a Music Album feature which when clicked, automatically fetches all songs in an album to the floating player. Other outstanding features include a Page Builder, Revolution Slider, GoodLayers Importer, and other great music tools, to help you build a power music website users will truly enjoy.


Top 5 BuddyPress Themes April 2014

BuddyPress ready themes enable you to create your own special social network centered around your website and content. This means that visitors can register as members and connect and network with other members who are part of your specific niche community. This is especially useful in creating and growing a social network where members share common interests. Here’s a rundown of the top 5 themes that have BuddyPress integrated into them.

WPLMS

WPLMS Premium WordPress Theme is a learning management solution for WordPress. It is designed to deliver and manage educational content for an online audience. WPLMS enables you to create and sell courses as single items, as subscriptions or as a combination of both. You can embed videos and other multimedia content into your courses, create your own question bank with multiple choice, single answer or essay type questions including quiz timers, timelines and auto submit with WPMLS’s built-in quiz and test capabilities. WPLMS includes an instructor dashboard allowing you to check submissions of students as well as your own course content. The theme also has a progress page for users to track progress and l badges and certificates earned and attained. This theme uses BuddyPress for collaboration and discussion with other learners.

Kleo

Kleo Premium WordPress Theme is a multipurpose theme designed to meet various requirements of most websites.This BuddyPress and bbPress ready theme gives you great flexibility to create a membership site with complete ease. Powered by the popular visual composer plugin, Kleo enables you to simply drag and drop elements into a single page. Kleo enables managing content according to membership level. The theme gives you the ability to restrict content according the type of membership one has. Kleo comes with key features such as an awesome option panel, shortcodes and templates for easy customization, 700+ Fontello icons, WPML ready, and so much more.

Xphoria

Xphoria Premium WordPress Theme showcases what BuddyPress and bbPress plugins are capable of doing. Xphoria gives you the ability to create display forums turning your site into a big social network exchange. Visitors can join groups, post messages, make connections and the like. Conversations are displayed in a neat tiled fashion showing the number of posts under each thumbnail. Groups are displayed on the homepage and may be viewed according to popularity, alphabetical order, activity or date created while each group has a separate page displaying member info and conversations. Essentially, a social network in a box, Xphoria can hel you build a social network for your company, school, sports team or niche community.

Plexus

Plexus Premium WordPress Theme is a multisite theme created especially for enabling your site to host a blog network within WordPress. This theme is fully integrated with BuddyPress and bbPress giving the social networking power fitting for a blog network. It comes with specific network settings that give you control over what blog admins can do with it. Aside from BuddyPress and bbPress full integration, the theme also includes: Visual Composer plugin for that drag and drop convenience in customization, Layer Slider plugin to create a responsive slider with hundreds of transitions, site wide widgets that display content across the blog networks, and so much more.

Klein

Klein Premium WordPress Theme is a powerful community theme that gives you the utmost power to maximize social networking. At the heart of this theme is the Gears core framework that enables you to integrate other plugins easily. This innovative WordPress theme was built to support BuddyPress, bbPress, and WooCommerce. It is ideal for a website that interacts with a lot of users. Members can create profiles, send messages, add connections, or simply share what’s happening. It also allows members to collaborate through forums or sell any products you require. Key features include: Visual Composer plugin for drag and drop layouts, paid membership pro features to manage subscription packages, supports Woocommerce to set up a vibrant private online ecosystem, etc. This theme works well with BuddyPress plugins such as Events Manage and Album Plus, extending the power of your site’s network.


Nick Roach’s Elegant Themes Review

Elegant Themes - Updated Review for 2014

Updated: April 12, 2021 – 2021 is nearing the middle of the year, and now is a good time to update one of our most popular articles here on Blogging Experiment. For several years we have been singing the praises of Elegant Themes, and 2014 is shaping up to be no different. In a day and age where companies and websites come and go, Elegant Themes has not only stood the test of time, they have continued to innovate by creating massive value for their over 250,000 customers! In the following article, we’d like to give you a detailed overview of just why we call Elegant Themes the Best Deal in WordPress!

After all, having the right WordPress Theme is crucial to your websites’ success. It’s kind of like the study that showed how people looking to buy a home can make up their mind within 8 seconds of walking in the door whether they like it or not – by not giving your visitors the right first impression (your design) – you’re literally inviting them to hit the back button.

The Dilemma

As a blogger your focus should be on content. Blog design is important, but when you think about it, do people go to Craigslist because it looks pretty? Absolutely not. They use it because they’re the best in the field.

Since we’re not all Craigslists, we must merge the design and content aspects together in as seamless a manner as possible. You want to have a nice looking design, but you most likely are not strong in design itself (much less coding that pretty design). You want a unique, impressive look that conveys professionalism and passion about your craft, but you’re probably not an expert at usability (how “usuable” your site is to visitors). And finally, you want to do all this in the cheapest, most cost effictive way possible (nothing wrong with that).

Elegant Themes

Have you ever spent any length of time browsing around countless free wordpress theme sites only to be left feeling unsatisfied? Does it seem like most of the free themes are … well … free for a reason? Where are all the best wordpress themes? After going through these motions for a period of time, I decided to take a look at some premium wordpress themes to see if they were really that much better than the free ones. Shortly thereafter, I discovered Nick Roach’s Elegant Themes, and that changed everything for me.

I knew I could hire a web designer to create a nice looking website as I’ve done countless times in the past. But at $800 to $3500/pop, designers can be expensive. I was interested in finding a nice looking design that I could learn to tweak and modify myself to make it more personalized and customized to my liking.

As a website and blog developer, I am frequently developing new sites, and aside from the content itself, I want each design to be unique and professional. Enter ElegantThemes.

Elegant Themes Premium WordPress Theme Club

Forget $200 to $500 like many other premium theme clubs, for $69…YES, $69 – members get unlimited access and unlimited use to all of Nicks’ premium WordPress Themes. To date there are 80+ elegant WordPress Themes.

I’m going to get out of the way and let Nick’s design speak for itself. As you will see, these are top notch designs that would normally run you several thousand dollars a piece (I’ve researched hiring a good WordPress theme designer, and that is the going rate – typically the floor of their going rate).

Without further ado, here are some of the premium WordPress themes from Elegant Themes:


Nexus WordPress Theme

Blogex image_nexus

Nexus Features:

  • Magazine style
  • Responsive design
  • Unlimited color schemes
  • Secure and valid code
  • Complete localization
  • Browser compatibility
  • Perpetual updates
  • Unparalleled support
  • ADVANCED: ePanel theme options
  • ADVANCED: shortcode collection
  • ADVANCED: page templates

Example Site(s) using the Nexus Theme (Showcase):

More Information On Nexus From Elegant Themes:

Demo Nexus

 

Vertex WordPress Theme

Blogex image_vertex

Vertex Features:

  • Responsive design
  • Unlimited color schemes
  • Secure and valid code
  • Complete localization
  • Browser compatibility
  • Perpetual updates
  • Unparalleled support
  • ADVANCED: ePanel theme options
  • ADVANCED: shortcode collection
  • ADVANCED: page templates

Example Site(s) using the Vertex Theme (Showcase):

  • Email us if you are using the Vertex Theme, and we’ll list you here.

More Information On Vertex From Elegant Themes:

Demo Vertex

 

Fable WordPress Theme

Blogex image_fable

Fable Features:

  • Responsive design
  • Unlimited color schemes
  • Secure and valid code
  • Complete localization
  • Browser compatibility
  • Perpetual updates
  • Unparalleled support
  • ADVANCED: ePanel theme options
  • ADVANCED: shortcode collection
  • ADVANCED: page templates

Example Site(s) using the Fable Theme (Showcase):

  • Email us if you are using the Fable Theme, and we’ll list you here.

More Information On Fable From Elegant Themes:

Demo Fable

 

Foxy WordPress Theme

Blogex image_foxy

Foxy Features:

  • eCommerce
  • Responsive design
  • Unlimited color schemes
  • Secure and valid code
  • Complete localization
  • Browser compatibility
  • Perpetual updates
  • Unparalleled support
  • ADVANCED: ePanel theme options
  • ADVANCED: shortcode collection
  • ADVANCED: page templates

Example Site(s) using the Foxy Theme (Showcase):

  • Email us if you are using the Foxy Theme, and we’ll list you here.

More Information On Foxy From Elegant Themes:

Demo Foxy

 

Explorable WordPress Theme

Blogex image_explorable

Explorable Features:

  • Location based directory
  • Responsive design
  • Unlimited color schemes
  • Secure and valid code
  • Complete localization
  • Browser compatibility
  • Perpetual updates
  • Unparalleled support
  • ADVANCED: ePanel theme options
  • ADVANCED: shortcode collection
  • ADVANCED: page templates

Example Site(s) using the Explorable Theme (Showcase):

  • Email us if you are using the Explorable Theme, and we’ll list you here.

More Information On Explorable From Elegant Themes:

Demo Explorable

 

StyleShop WordPress Theme

Blogex image_styleshop

StyleShop Features:

  • eCommerce
  • Responsive design
  • Unlimited color schemes
  • Secure and valid code
  • Complete localization
  • Browser compatibility
  • Perpetual updates
  • Unparalleled support
  • ADVANCED: ePanel theme options
  • ADVANCED: shortcode collection
  • ADVANCED: page templates

Example Site(s) using the StyleShop Theme (Showcase):

  • Email us if you are using the StyleShop Theme, and we’ll list you here.

More Information On StyleShop From Elegant Themes:

Demo StyleShop

 

Fusion WordPress Theme

Fusion Theme from ElegantThemes.com

Fusion Features:

  • Responsive design
  • Unlimited color schemes
  • Secure and valid code
  • Complete localization
  • Browser compatibility
  • Perpetual updates
  • Unparalleled support
  • ADVANCED: ePanel theme options
  • ADVANCED: shortcode collection
  • ADVANCED: page templates

Example Site(s) using the Fusion Theme (Showcase):

  • Email us if you are using the Fusion Theme, and we’ll list you here.

More Information On Fusion From Elegant Themes:

(more…)


The Perfect Landing Page?

So you’ve got all this great content and you’ve gained a group of regular readers that visit your website almost all the time. What do you do next?

Many website owners start off their websites with a simple blog without a thought about creating a landing page. Landing page? Huh? What’s that? Is that necessary? Others, on the other hand, start out with a main sales page and append other pages like a blog or a gallery page as the need arises later on. Is there a right order as to which should come first?

What is a Landing Page anyway?

Seth Godin puts it simply,

A landing page is the first page a visitor to your site sees.

Technically, whether it’s a blog page or a static page – any page that your visitor “lands” on is your landing page. Some prefer a static page over a blog and vice versa. Whatever type of page style you choose, your page treatment (goal of the page, page design, call to action, etc.) and the traffic that you direct to it will determine whether you have a successful and effective page that eventually leads to conversion. The goal is to make the visitor do something when he gets there.

How do people arrive at your landing page?

What you can ask people to do when they get to your landing page (CTAs)

  • Buy something
  • Register or sign up
  • Subscribe (mailing list)
  • Share
  • Learn
  • Download
  • Leave a comment or feedback
  • Click a link

What’s the best type of landing page?

A simple, uncomplicated landing page is the best. Your visitor got to your page because his interest was sparked. Now that he’s there give him a clear call to action that is tied to achieving your goals. Keep it simple and be specific. More than two CTAs is probably too much already but it still depends on your goals.

Poorly converting landing page? Keep testing. Revise if necessary. Check for distracting elements. Most people are comfortable just giving their first name and email address. Remove extra fields if necessary. There’s always room for improvement.

Try creating a landing page and see how it works out for you. Leave a comment and let us know.


WordPress Plugins and Widgets To Help You Manage Your Content Efficiently

Managing large volumes of content can be quite a task if not managed well especially if you are handling multiple contributors, authors, and guest authors. Here are some useful WordPress plugins to help you streamline and monitor your content activities:

Postrunner

Postrunner is a guest posting system connecting authors with site owners. This plugin facilitates the process of hooking a WordPress site into Postrunner to receive guest posts. PostRunner streamlines the guest posting process for authors and publishers who want to share content, but don’t want to deal with the normal prospecting, pitching, and negotiating traditional guest posting requires. Authors get abundant guest posting opportunities; publishers get quality content for their blog or website while maintaining total editorial control.

Really Simple Guest Post Plugin

Really Simple Guest Post Plugin allows your visitors to submit posts even without registration (as a guest author). Anyone will be able to submit post and it will be added automatically as a pending post for review, approval or rejection. Posts will be directly saved into WordPress database and will show up in Admin Dashboard as pending post with given Title, Description, Category and Tags.Moderator will be able to review and approve them as needed. Authors Name, Author url and email will be added as custom field.

Frontend Publishing

Frontend Publishing is a lightweight plugin that allows you to accept guest posts/articles without giving your members access to the sensitive WordPress control panel. It will automatically filter out all the posts that don’t meet the submission guidelines of your website. It can be a huge time saver if you have a very popular blog or article directory. You can allow members with a certain user level to publish posts instantly. All other posts are added to the ‘pending’ queue.

Custom Content Type Manager

The Custom Content Type Manager (CCTM) is a WordPress plugin that allows users to create custom content types (a.k.a. post_types) with virtually any type of custom field. This plugin allows users to create custom content types (also known as post types) and standardized custom fields for each, including dropdowns, checkboxes, and images and more. You can select multiple images, posts, or media items and store them in a single field making it easy for you to store a gallery of images or long lists of values. This plugin also lets you export and import your content definitions, making it easy to ensure a similar structure between multiple sites.

Ajax Content Filter

Ajax Post Content Filter allows you to filter your content with a drop down box. Just install the plugin, activate and open the ACF Posts located in the left side menu bar. You will need to add new ACF posts by filling up the post title and placing your content in the editor then publish it. Simply put the shortcode [ACF] in a page or post in admin. You can also put the shortcode ajax_content_filter() in your template file and you will get the simple dropdown box on your page at front side.

Fancier Author Box

Give identity to your single or multi-author WordPress website with Fancier Author Box – a WordPress plugin that allows you or your authors to connect with your audience on all levels and encourages people to read the author’s bio and engage on major social networks. You can modify display settings and color settings according to your preferences.

Editorial Calendar Plugin

The Editorial Calendar Plugin gives you an overview of your blog and when each post will be published. You can drag and drop to move posts, edit posts right in the calendar, and manage your entire blog. See all of your posts and when they’ll be posted. You can drag and drop to change your post dates, manage your drafts with our new drafts drawer, quick edit post titles, contents, and times, publish posts or manage drafts, easily see the status of your posts, manage posts from multiple authors.

Custom About Author

This plugin acknowledges authors for their post by displaying a brief biography about them at the end of their post. It is perfect if you have multiple guest bloggers on your website and they do not each have a user account. It also gives an added incentive for bloggers to write guest posts on your site. Multiple custom profiles can be created and they take preference over website user profiles. You also have the option to specify a specific profile to display for each post. Custom profiles are completely configurable, it can include links to social media (such as Twitter, Facebook, LinkedIn & Google+) or you can specify any HTML/text you want to display. This plugin displays the author profile at the end of the post. It gives you have the option to display the author’s website user profile or a custom profile.

WP Biographia

This plugin allows you to add a customisable biography to posts, RSS feeds, pages, archives and to each post on your blog’s landing page as well as via a widget in your sidebar. It integrates out of the box with the information that can be provided in each user’s profile and supports custom post types. Display of the Biography Box can be hidden on a global or per user basis for posts, pages and custom post types as well as on a per category basis.


How To Get Started Building Your Authority Site Using WordPress

WordPress is one of the most popular and most dynamic publishing platforms today. If you are planning to build your authority site from scratch, get the foundations right by building on solid ground. If you are wondering about the basic things you need to do to get started on your authority site check out the items listed below to help you out. This checklist can be a helpful guide for beginners and serve as a handy reminder to experienced WordPress users as well.

  • Secure your domain name. Choose your name wisely. Check how it will appear in the url as some words read differently without spacing in between. You don’t want to be stuck with a name you will regret. (eg. Top Ten Bands Hits.com might mean something else when the words are all squished together.)
  • Get a webhost like Bluehost.com to host your website’s content. Take note of features like unlimited domains, bandwidth, downtime, etc.
  • Install and configure WordPress as your publishing platform. Some web hosts include WordPress in their website packages and offer free installation. Take advantage of these features.
  • Choose a WordPress theme and install. There are tons of WordPress themes available, some free. Choose a premium theme over a free one as this is generally more stable and the developer/author usually offers and provides customer support for theme installation, issues and bugs.
  • Install basic plugins like Akismet, Google Analytics, WP SEO, etc. to beef up your site.
  • Set up pages for important standard information such as: About Us, Terms of Use or Terms of Service, Contact Us, and Privacy Policy. These add credibility to your website.
  • Add and integrate social networking links like Facebook (business page), Twitter, Pinterest, Instagram, Linkedin, etc. into your website. These networks help promote your content and will generate traffic for you if optimized properly.
  • Fill your site with fresh content based on the keyword research you’ve been working on (read more about this in our previous article: Building your Authority Site using the Google Keyword Planner Tool).

These are just some of the practical steps you can do as you start building your authority site using WordPress. If you have more tips and techniques, please share by leaving a comment. We’d love to hear from you.


Mastering The Perfect Elevator Pitch to Help Build Your Authority Site

Elevator Pitch Defined

An elevator pitch, elevator speech, or elevator statement is a short summary used to quickly and simply define a person, profession, product, service, organization or event and its value proposition.

The name “elevator pitch” reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes. The term itself comes from a scenario of an accidental meeting with someone important in the elevator. If the conversation inside the elevator in those few seconds is interesting and value adding, the conversation will continue after the elevator ride or end in exchange of business card or a scheduled meeting. (source: Wikipedia)

Part of establishing the identity of your authority site is creating a catchy and easy to remember description about everything you are all about. Many businesses fail to recognize the value of the elevator pitch for their companies and miss out on opportunities to connect with their target market. Some think that this technique borders on cheesy especially when done wrong. However, not recognizing its power and potential translates to many lost opportunities to market and “sell” yourself. If you can’t give a concise and succinct reason for the existence of your business, you confuse your target market as well.

The Internet is overloaded with virtual billboards vying for visitors attention non-stop. You need to be able to deliver your pitch and make it unforgettable – make it spark your website visitors’ curiosity.

What You Need to Craft Your Elevator Pitch:

Structure

  • Be specific. Use simple and easy to understand words
  • Offer a solution to an existing problem. Make it short and sweet.
  • Provide them with a specific call to action – visit your website, subscribe, register, etc.

Target Market

  • Address the appropriate target market in your pitch. You can later on expand to a qualified market and the general available market eventually. Tailor your pitch to match different segments of your target market but keep the core message consistent.

Delivery

  • Your website, social network, and all your other channels should be consistent as far as delivering your key message is concerned.
  • Believe in your own message and delivery will be natural. Try not to be too verbose when explaining yourself. People are turned off by the typical “car” or “insurance” salesman types. They easily see through all the hype but on the other hand, will appreciate genuine customer care and concern.